A HANDFUL OF PAST PROJECTS
PORTFOLIO
Outcomes I've Contributed To
Results of My Work
I wouldn’t dare take total credit since the strategies and dedication of the teams I work with have a lot to do with their success. But here are some outcomes my work has contributed to.
I wrote five blog posts for a client in the advertising industry. Total costs for the content were in the ballpark of $3K. Was that a good investment?
All five posts:
- Are ranking on page one of Google (with many in coveted spots #1-3)
- Have a combined monthly traffic value of $41,290 as of May 6, 2022
While that monthly traffic value is just an estimate, it’s safe to say that these posts have paid for themselves many times over!
I assisted a team with optimizing several pieces of existing product-led blog content, many of which weren’t ranking well or at all.
In less than six months:
- Organic keywords increased by over 250%
- Monthly traffic increased by nearly 200%
- Conversions rose by over 50%
If you’re curious, the optimization included:
- Sourcing expert quotes
- Adjusting topic focus and post structure as needed, as well as optimizing for relevant keywords
- Sourcing examples to support key points
- Strategically inserting product plugs and images
- Inserting relevant internal links
- Adding missing calls-to-action
And who wouldn’t be happy with the kind of growth it contributed to? 🌱
Some of My Most Popular Long-Form Content
Greatest Hits: Blog Post Edition
Omniscient Digital is a premium content agency that helps B2B software companies drive business growth through conversion-focused, product-led content.
While you can usually find me writing for Omni’s clients such as GatherContent, I’ve given a few peeks behind the content creation curtain on the company blog.
View all Omniscient Digital posts
Fan favorites:
WordStream is one of the biggest names in the online advertising industry. It offers several free tools, as well as many written resources on advertising and driving business growth (some of which I’ve created).
Fan favorites:
LocaliQ—the sister site of WordStream—offers a wealth of content on small business marketing. As a monthly contributor to the blog, I’ve covered everything from social media to SEO to customer experience.
Fan favorites:
GatherContent centralizes and streamlines content production workflows, facilitating brief and content creation, editorial calendar management, collaboration, and more.
By way of Omniscient Digital, I’ve contributed several product-led pieces to the blog. These not only educate readers through research and comments from subject matter experts, but they also generate leads by showcasing GatherContent’s solutions.
Fan favorites:
Zapier needs no introduction. It’s the go-to for workflow automation. Not only does it offer 5,000+ automations, but it also has some stellar resources on its blog.
I was pumped to write a guest post on one of my favorite tools—ClickUp. It talks about some of my favorite features and, more importantly, how freelancers can use them.
Zapier guest post: 7 ClickUp Features You Should Start Using
Bench Accounting offers small business accounting software and services. As a former contributor to the blog, it was my job to provide accurate, easy to understand info on bookkeeping and accounting, while also highlighting Bench as the ideal solution.
Fan favorites:
What My Clients Have to Say
Testimonials From My Clients
Comments from pro marketers like you who’ve hired me to take content creation off their hands.
CONNECT WITH ME
Got questions about my services, processes, or experience? Need help with a project and want to run it by me? Get in touch below! (You’ll hear back from me within 2 busines days.)