PORTFOLIO

I wrote five blog posts for a client in the advertising industry. Total costs for the content were in the ballpark of $3K. Was that a good investment? 

All five posts:

• Are ranking on page one of Google (with many in coveted spots #1-3)
• Have a combined monthly traffic value of $41,290 as of May 6, 2022

While that monthly traffic value is just an estimate, it’s safe to say that these posts have paid for themselves many times over! 

I assisted a team with optimizing several pieces of existing product-led blog content, many of which weren’t ranking well or at all.

In less than six months:

• Organic keywords increased by over 250%
• Monthly traffic increased by nearly 200%
• Conversions rose by over 50% 

If you’re curious, the optimization included: 

• Sourcing expert quotes
• Adjusting topic focus and post structure as needed, as well as optimizing for relevant keywords
• Sourcing examples to support key points
• Strategically inserting product plugs and images
• Inserting relevant internal links
• Adding missing calls-to-action

And who wouldn’t be happy with the kind of growth it contributed to? 🌱