B2B CONTENT WRITER AND CONSULTANT
Expertise-Infused
SAAS CONTENT
Driving organic traffic is nice. But you need content that generates and converts quality leads. My job is to help you get it.
Nia is the most reliable freelancer I work with. The quality and frequency of her work is refreshingly consistent. I can give her a few guidelines or just a title and she always produces informative, search engine-optimized posts that consistently rank on Google.
Her tone is personable yet professional, she structures her articles for easy digestion, and every post is a cohesive piece with a clear message.
Nia does her research, welcomes and applies feedback, and stays organized, making her a pleasure to work with.
Let Me Lend Your SaaS Brand a Hand
OPTIMIZED 3X CONTENT SERVICES
Your solid strategy + my content writing, editing, and consulting services = a greater return on investment in content.
Blog posts so authoritative and polished it’s like you wrote ’em yourself. All written using my Optimized 3X framework to attract and strengthen ties with your ideal users.
Smart marketers like you don’t just “set it and forget it.” Squeeze every ounce of ranking, credibility-boosting, and lead generation potential out of your blog posts.
Writing without a brief is risky but creating even one can take more time and energy than you have to spare. Get well-rounded editorial guidance for every piece you write.
Users have achieved great things with the help of your SaaS. Share those successes to boost your industry cred and earn the confidence (and business) of future clients.
Get comprehensive feedback on everything from content clarity and depth to SEO and trust signals. Find out exactly how to improve your content and its impact.
Secure hands-on editorial mentoring for your content team, and get tailored improvement plans and recommendations over the course of a 6-week engagement.
Outcomes I've Contributed To
Results of My Work
I wouldn’t dare take total credit since the strategies and dedication of the teams I work with have a lot to do with their success. But here are some outcomes my work has contributed to.
Over the course of about 2 years, dozens of SEO blog posts for a fast-growing SaaS brand were written and updated at my desk.
The company blog originally had very little content and minimal rankings. By the end of the project, my team and I had achieved:
- An increase of over 800% in organic blog sessions
- A 400x increase in blog-attributed product signups
- Over $4 million in blog-attributed ARR
Some folks still think that blog content is inherently bad at driving revenue. But, as these numbers show, that doesn’t have to be true 😉
I wrote five blog posts for a client in the advertising industry. Total costs for the content were in the ballpark of $3K. Was that a good investment?
All five posts:
- Are ranking on page one of Google (with many in coveted spots #1-3)
- Have a combined monthly traffic value of $41,290 as of May 6, 2022
While that monthly traffic value is just an estimate, it’s safe to say that these posts have paid for themselves many times over!
I assisted a team with optimizing several pieces of existing product-led blog content, many of which weren’t ranking well or at all.
In less than six months:
- Organic keywords increased by over 250%
- Monthly traffic increased by nearly 200%
- Conversions rose by over 50%
If you’re curious, the optimization included:
- Sourcing expert quotes
- Adjusting topic focus and post structure as needed, as well as optimizing for relevant keywords
- Sourcing examples to support key points
- Strategically inserting product plugs and images
- Inserting relevant internal links
- Adding missing calls-to-action
And who wouldn’t be happy with the kind of growth it contributed to? 🌱
OPTIMIZED 3X SERVICES ARE BEST FOR...
ARE WE A GOOD FIT?
Every buck in your marketing budget is precious. You’ll get the best bang for your buck working with me if you fall into these two categories:
1. ESTABLISHED SAAS BRANDS
Not a itty-bitty baby startup but still a small to mid-sized company? We should chat. Especially if yours is a MarTech SaaS brand with an organic content marketing focus (that’s my sweet spot).
2. TEAMS WITH STRATEGIC FOCUS
You have smart goals and a well-thought-out content strategy, neither of which change on a whim. Based on that clear focus, I can take the grunt work off your hands, executing at the same high level you would.
Trusted by 30+ Marketing Companies
THE FRAMEWORK FOR SUCCESS—OPTIMIZED 3X
THE FRAMEWORK FOR SUCCESS—OPTIMIZED 3X
Analyze the most effective content on the internet today and what will you find? The same thing I did! It’s optimized for:
- A specific audience to attract, satisfy, and persuade them
- The unique brand it belongs to for memorability and competitive edge
- The web and search engines for great user experience and maximum visibility online
In other words, it’s Optimized 3X, which is my framework for planning and writing long-form content and copy that earns you industry cred, more and higher-quality traffic, and solid leads.
WHAT MY CLIENTS WANT YOU TO KNOW
The People Have Spoken
Nia was brought in during the growth stages of our new business when we desperately needed a content writer. In the world of marketing, dealing with writers is a daily norm and throughout my career I’ve had the luxury of meeting/working with many talented ones.
However, Nia is unlike any writer that I’ve dealt with before. Her ability to take an idea and transform it into something magical is what separates herself from the herd. She doesn’t write for the purpose of a paycheck. Rather, she writes in a way that demonstrates her passion and appreciation for all things literature.
Above all, when working with Nia, it’s her character that outshines her performance. You aren’t just getting a writer when you work with Nia. Instead, you are getting a trustworthy friend.
CONNECT WITH ME
Got questions about my services, processes, or experience? Need help with a project and want to run it by me?