Expertise-led content systems for SaaS
Content that pulls its weight in pipeline
No more random acts of content. Let’s turn SME insights, product expertise, and existing assets into a content engine that drives MQLs, shapes category perception, and keeps you visible in both search and AI-driven discovery.
The results of expert-led content
When content is done right
You’re not chasing traffic for traffic’s sake. You’re building a system that captures, packages, and distributes the expertise already inside your company—to the tune of more qualified traffic, signups, and conversions.
Over 2 years, a fast-growing SaaS company went from a thin blog to an engine that delivered an 800%+ increase in organic sessions, a 400x increase in blog-attributed signups, and more than $4M in ARR from content.
In under 6 months, optimizing and restructuring product-led blog content for a marketing SaaS team increased organic keywords increased by over 250% and monthly traffic increased by nearly 200%. Most importantly, conversions rose by over 50%.
A set of five strategic blog posts for an advertising-industry client became durable assets, ranking on page 1 of the SERP (many in positions 1–3). As of May 2022, they generated an estimated $41,000 in monthly traffic value—off of a one-time content investment of around $3K.
The philosophy behind the work
The Optimized 3x framework
The best content nowadays is engineered on three layers so every piece earns its keep:
Jobs-to-be-done, search and buying intent, and real objections, so topics, angles, and depth actually match what your buyers need to decide.
Your narrative, POV, and product specifics, so each piece builds authority, differentiates you, and naturally showcases how your solution fits those jobs.
Structure, search optimization, internal linking, and AI-readiness, so your content shows up where your buyers look and where LLMs look on their behalf.
Trusted by 30+ Marketing Companies
The People Have Spoken
Nia is the most reliable freelancer I work with. The quality and frequency of her work is refreshingly consistent. I can give her a few guidelines or just a title and she always produces informative, search engine-optimized posts that consistently rank on Google.
Her tone is personable yet professional, she structures her articles for easy digestion, and every post is a cohesive piece with a clear message.
Nia does her research, welcomes and applies feedback, and stays organized, making her a pleasure to work with.
Upgrade your content engine
Create content that drives revenue
If you have a solid strategy but not the bandwidth—or the content ops—to match it, here’s room for your content to contribute far more to pipeline. Content operations, thought leadership initiatives, product-led SEO sprints, and the like all link back to the same goal: reliable, measurable impact on growth.