Guides and insights
Improve your freelance writing business + hone your content writing skills via in-depth guides based on my Optimized 3X framework.
Content writing vs copywriting: How do they differ? Let’s separate myth from fact, see real-life examples of content and copy, and pick the right one for you!
Want to learn how to do content writing step by step? Get full walkthroughs of the O3X processes for writing blog posts, website content, and case studies!
Not sure where to start with building your online presence as a freelancer? Not even sure why you need to? Understand both with the help of this in-depth guide.
Need an SEO content writing checklist to ensure that you’ve covered all your bases before you publish a new piece of content? Check out this list of 21!
Do you typically create a brief before starting on a new piece of content? If not, here’s why you should start and what a stellar content brief includes.
Wondering how to start content writing? Here’s a 5-step guide to becoming a freelance writer, covering everything from essential skills to getting writing jobs!
Suspect that your marketing isn’t as effective as it could be? 9 times out of 10, the solution is to get to know your audience better. Here are 5 ways to do it!
If you’re not a pro, DIY copywriting for your business is costing you money. Want to make more money instead? Here are 5 jobs worth hiring a pro copywriter for.
Brand stories = brain freeze for many folks. So how can you rise to the challenge of putting your unique brand story into words? Take 10 lessons from tentree.
Upgrade your content engine
If you have a solid strategy but not the bandwidth—or the content ops—to match it, here’s room for your content to contribute far more to pipeline. Content operations, thought leadership initiatives, product-led SEO sprints, and the like all link back to the same goal: reliable, measurable impact on growth.
