Have questions about or want more info on an aspect of copywriting, branding, or marketing? Request a blog post topic!
Advertising copy, which is meant to inform and influence people, can be a tricky thing to get right. If you get it right, you can generate many new leads for your business.
On the other hand, if you’re not quite sure what effective advertising copy looks like, you might get no results at all. If you’ve experienced the latter, it’s time for a change. But first, you’ve got to identify what you’ve been doing wrong. Then you’ll be able to turn things around and produce ad copy that actually works.
Consider 13 common blunders that are often to blame for ineffective copy. Could they be what’s ruining your business’s copy?
Many small business owners mistakenly think that no one reads long-form copy. Yet, it can actually be very powerful. Discover why in part 4 of this series on common copywriting mistakes.
Social proof grows more powerful by the year. In fact, it's now an essential component of effective marketing copy. Learn how to leverage it and why you should!
You want your business's copy—no matter where it's used—to be effective. You want it to motivate people, don't you? Then stop making this copywriting mistake!
Are you unknowingly making one or more common but costly copywriting mistakes? Find out in part 1 of this 7-part blog post series for small business owners.
Although the terms are often used interchangeably, copy and content are two different things. Learn what copy really is, what it does, and how to write it!