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The results of expert-led content
When content is done right
You’re not chasing traffic for traffic’s sake. You’re building a system that captures, packages, and distributes the expertise already inside your company—to the tune of more qualified traffic, signups, and conversions.
Over 2 years, a fast-growing SaaS company went from a thin blog to an engine that delivered an 800%+ increase in organic sessions, a 400x increase in blog-attributed signups, and more than $4M in ARR from content.
In under 6 months, optimizing and restructuring product-led blog content for a marketing SaaS team increased organic keywords increased by over 250% and monthly traffic increased by nearly 200%. Most importantly, conversions rose by over 50%.
A set of five strategic blog posts for an advertising-industry client became durable assets, ranking on page 1 of the SERP (many in positions 1–3). As of May 2022, they generated an estimated $41,000 in monthly traffic value—off of a one-time content investment of around $3K.
Long-form content samples
Greatest Hits: Blog Post Edition
LOCALiQ
Jasper
Omniscient Digital
WordStream
Bench Accounting
Zapier
Zapier guest post:
Bynder (formerly GatherContent)
GatherContent guest post:
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