YOUR WEBSITE IS...
A Powerful Lead Magnet
Your First Impression
Your Best Sales Rep
…OR IS IT?
Does your website get little traffic because your audience can’t find it?
Does it make a bad first impression (and ruin any chances of a second)?
Do potential leads and sales keep slipping through your fingers?
If your business ticks any of the negative boxes above, don’t worry. You can turn things around. The first step is to identify the problem.
What's the Problem?
Do any of the following ring a bell?
a. “Our site is way too wordy.”
b.“The key messages are unclear and confusing.”
c. “The key messages are unclear and confusing.”
d. “There are a lot of distracting errors that make us look unprofessional.”
e. “Our site is generic and not tailored to our brand.”
f. “We don’t even have a website (yet).”
Whatever the problem(s), the solution is the same—top-notch branded copy. But what’s that?
The 5 Features of Top-Notch Branded Copy
The 5 elements below, when combined, separate the premium copy from the “just good.” Read on and you’ll see why.
01 | Simplicity
Prioritizing readability and getting to the point sans “fluff” can drastically improve user experience. The better it is, the longer people stay on-site and the more they engage.
02 | Clarity
Confusing copy only frustrates readers. Clarifying your key messages, though, reduces conversion hesitation and results in more leads, prospects, and sales.
03 | Quality
People are more likely to trust businesses that care about the quality of what they produce, including their own content and copy. In other words, quality boosts your credibility.
04 | Logic
Having a “train of thought” is essential. Complete ideas introduced in a logical order aid in traffic retention and increase user engagement on your website.
05 | Branding
You’ve got to give your audience a reason to remember you! Highlighting the uniqueness and superiority of your brand will draw people to your business, make it memorable, and persuade prospects to become customers.
If you don’t currently have copy like this, let’s work together to create it.
Get Branded Website Copy
Copyediting
Website Copy Overhaul-
Internal Links
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Branding Survey
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Industry & Topic Research
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Title Tags & Meta Descriptions
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Two Complimentary Revisions Per Page
Copywriting
Website Copy From Scratch-
Internal Links
-
Branding Survey
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Industry & Topic Research
-
Title Tags & Meta Descriptions
-
Two Complimentary Revisions Per Page
Optional Add-Ons
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SEO Keyword Research $20
Longtail and local keyword opportunities identified. Take search engine optimization to the next level with keyword research.
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Unique Selling Proposition Survey $10
The perfect complement to the branding survey. Get an even clearer picture of what makes your business so unique.
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Brand Story Survey | NOW AVAILABLE! $10
Supercharge your About page (and the rest of your copy). Find the emotional triggers in your story to motivate your audience.