BRAND MESSAGING FOR SMALL BUSINESSES
NEVER GENERIC. NEVER BORING.
Transforming your “meh it’s okay” website copy into copy that shines the brightest spotlight on everything that makes your brand special.
Not-so-fun fact: Within 5 measly seconds of landing on your website, folks will have already formed an opinion about your business and decided whether to keep exploring your site or not. In other words, you’ve got 5 seconds to blow ’em away!
This is where most small businesses fail—right at the start. In fact, many websites lose a whopping 80% of their traffic within this short window of time.
The lesson? You don’t have to make the same mistakes everyone else makes (and suffer the same sad consequences).
Your website can hook visitors immediately…if your copy is carefully crafted to do that.
That’s where I come in.
THE KEY TO SUCCESS
The most successful small businesses are the ones that have a steady stream of new and repeat customers.
Want to be one of those businesses? Building a brand is the way to make it happen.
If you can draw people in with your story, make them feel connected to your team, and get them excited about what you do, you can earn more repeat business. And loyal customers talk, which will bring you lots of new business too.
If that sounds good to you, we should work together. I—Nia Gyant—have crafted brand-building website copy for small businesses around the globe from the US to Japan to Egypt.
WHAT TO EXPECT
Communication facilitates customization. The only way to craft an authentic, attractive brand messaging strategy (and outstanding website copy to match) is for you to give your two cents.
The core way I get your input is through my customized brand development questionnaire.
Your responses, coupled with a healthy dose of creativity and research on your industry, competitors, and audience then become your custom brand messaging strategy.
From there, it’s all about creating copy that honors that strategy and does your unique business justice.
Did you notice how the whole process is customized? If you’re thrilled about that, let’s see if we’re a good fit to work together.
WANT TO WORK WITH ME?
My main goal isn’t to get a paycheck. It’s to create website copy that works for your business, showcases what makes it spectacular, and creates a strong bond between you and your site visitors. To reach this goal, we’ve got to be able to work together. Can we?
YOU SHOULDN’T WORK WITH ME IF YOU:
- Want or need a dirt cheap copywriter
- Think copywriting is just writing words
- Aren’t a proactive or responsive communicator
- Want me to take the helm with little to no input from you
- Want me to write mainly for search engines, not people
- Aren’t willing to scrap ideas that won’t benefit you
- Don’t want to build a brand
- Aren’t sure if we’re a good fit
Do you think we might make an awesome duo? If so, let me tell you a little bit about what I offer.
WITHOUT FURTHER ADO...
PACKAGE 1 OF 4
You want your website to dive deep into who you are, what you’ve got to offer and, most importantly, why anyone should care.
What’s Included: DEEP DIVE includes up to 10 pages of engaging, brand-building, SEO-optimized copy. Pages might include Home, About Us, up to 6 detailed Services pages, Careers, and Contact.
Turnaround: 5 weeks
Your Investment: $2100
What makes DEEP DIVE worth it? You’re not just getting words that sound nice; you’re getting words that fit into a bigger picture. That bigger picture is your signature brand and the words are designed to make people fall in love with it. It all comes full circle, you see?
Only one DEEP DIVE package available per month. Interested? Get in touch!
DEEP
DIVE
This questionnaire will help me get to know your business, and then to figure out the best way to set you apart from everyone else.
Trying to rank for high-volume search terms is hard. Ranking for longtail keywords is easier and can bring traffic to your site.
I’ll provide eye-catching title and meta tags that will entice folks to click when they come across your site in search results.
This strategy document will map out how we’ll present your brand with crystal clarity. Hang on to it for future reference!
I’ll analyze what your closest competitors and the industry giants are doing (or not doing). Then, I’ll put that info to work for you!
We want your website copy to be the most accurate, clear, and compelling representation of you that it can possibly be.
WANT DEEP DIVE?
Get in touch. Only one spot available per month!
“BUT NIA, I CAN’T AFFORD DEEP DIVE YET AND I STILL NEED COPY THAT WILL SET MY BUSINESS PART.”
PACKAGE 2 OF 4
You don’t need a large, complex site but you do need to present your message and brand in a clear, memorable way.
What’s Included: SMALL BUT MIGHTY includes up to 4 pages of power-packed copy customized to your business specifically and optimized for search engines. Pages might include Home, About Us, Services, and Contact.
Turnaround: 3 weeks
Your Investment: $1200
What makes SMALL BUT MIGHTY worth it? Four pages of well-rounded copy is just enough to make a powerful impression while also maintaining that endearing small business feel that so many people love.
Only one SMALL BUT MIGHTY package available per month. Interested? Get in touch!
SMALL BUT MIGHTY
This questionnaire will help me get to know your business, and then to figure out the best way to set you apart from everyone else.
Trying to rank for high-volume search terms is hard. Ranking for longtail keywords is easier and can bring traffic to your site.
I’ll provide eye-catching title and meta tags that will entice folks to click when they come across your site in search results.
This strategy document will map out how we’ll present your brand with crystal clarity. Hang on to it for future reference!
I’ll analyze what your closest competitors and the industry giants are doing (or not doing). Then, I’ll put that info to work for you!
We want your website copy to be the most accurate, clear, and compelling representation of you that it can possibly be.
WANT SMALL BUT MIGHTY?
Get in touch. Only one spot available per month!
“THE SMALL BUT MIGHTY PACKAGE SOUNDS GOOD BUT I JUST NEED ONE PAGE…”
PACKAGE 3 OF 4
You want one solid page that packs a serious punch and gives people all the info they need to take action—the action of choosing you!
What’s Included: HARD HITTER includes one super-informative, action-oriented page of branded website copy. This can be either a home page or a landing page. Your choice.
Turnaround: 2 weeks
Your Investment: $750
What makes HARD HITTER worth it? Home pages and landing pages must hold the attention of site visitors. If you can hook ’em, you can get them to take further action, including becoming customers. Your HARD HITTER page will be designed to do just that.
Only one HARD HITTER package available per month. Interested? Get in touch!
HARD HITTER
This questionnaire will help me get to know your business, and then to figure out the best way to set you apart from everyone else.
Trying to rank for high-volume search terms is hard. Ranking for longtail keywords is easier and can bring traffic to your site.
We want your website copy to be the most accurate, clear, and compelling representation of you that it can possibly be.
This strategy document will map out how we’ll present your brand with crystal clarity. Hang on to it for future reference!
I’ll provide eye-catching title and meta tags that will entice folks to click when they come across your site in search results.
WANT HARD HITTER?
Get in touch. Only two spots available per month!
“WHAT ELSE HAVE YOU GOT FOR ME, NIA?”
PACKAGE 4 OF 4
You just want to get an idea of where your website could use some work before you commit to sprucing it up.
What’s Included: THE ANALYZER is a free website evaluation. After a thorough, manual review of static pages on your website, you’ll receive a report with specific suggestions for improving your overall messaging and copy, as well as user experience, search engine optimization, and more.
Turnaround: 1 week
Your Investment: Not a penny (it’s free!)
What makes THE ANALYZER worth it? THE ANALYZER prevents you from jumping into a website overhaul blind. That way, when you’re ready to make the needed changes, you’ll know exactly what you need to tackle and in what order.
Only four free evaluations available per month. Claim yours now!
THE
ANALY-
ZER
WANT THE ANALYZER?
Get in touch. Only four spots available per month!
GET STARTED
What will we cover during your consultation?
First, you’ll have the opportunity to tell me a bit about yourself, your business, and your goals.
Then, we’ll move on to your brand discussing things that set you apart from the competition, any current branding efforts of yours, and ideas for better branding.
We’ll close it out with clear next steps you can take to build your brand and boost your sales.
Shoot me a message. I’ll get back to you within 1 business day.
